/* =========================================================
   DEMİR MEDYA — site stilleri
   Renkler logo panosundan:
   #16171B mürekkep · #F2F0EB krem · #EF5323 turuncu · #8C939C çelik
   Sayfa tek ve kesintisiz koyu bir zemin; bölümler renk bloklarıyla değil,
   kenarlardan sızan yumuşak turuncu/çelik ışıklarla birbirine akar.
   ========================================================= */

:root {
  --ink: #16171B;
  --ink-2: #1D1E23;
  --ink-3: #24252B;
  --paper: #F2F0EB;
  --bone: #E7E4DD;
  --card: #FBFAF7;
  --ember: #EF5323;
  --steel: #8C939C;
  --muted: #5D6168;
  --soft: #A3A8AF;                        /* koyu zeminde ikincil yazı */
  --line: rgba(22, 23, 27, .14);          /* açık kartların içi */
  --rule: rgba(242, 240, 235, .12);       /* koyu zeminde çizgi */
  --rule-strong: rgba(242, 240, 235, .28);
  --glow-ember: rgba(239, 83, 35, .17);
  --glow-steel: rgba(140, 147, 156, .12);

  --display: "Archivo", "Arial Narrow", Arial, sans-serif;
  --sans: "Archivo", system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;

  --gutter: clamp(16px, 3.2vw, 48px);
  --gap: clamp(6px, .7vw, 10px);
  --max: 1440px;
  --header-h: 68px;
  --r: 6px;
  --shadow: 0 40px 80px -30px rgba(0, 0, 0, .7), 0 2px 8px rgba(0, 0, 0, .25);
  --ease: cubic-bezier(.22, .8, .18, 1);
}

/* ---------- temel ---------- */
*, *::before, *::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  scroll-padding-top: var(--header-h);
  -webkit-text-size-adjust: 100%;
  overflow-x: clip;
}

body {
  margin: 0;
  background: var(--ink);
  color: var(--paper);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
  overflow-x: clip;
}
body.menu-open { overflow: hidden; }

img, video { display: block; max-width: 100%; }
a { color: inherit; }
p, h1, h2, h3, figure, dl, dd, ul, ol { margin: 0; }
ul, ol { padding: 0; list-style: none; }
h1, h2, h3 { font-weight: inherit; }
em { font-style: normal; color: var(--ember); }

::selection { background: var(--ember); color: var(--ink); }
:focus-visible { outline: 2px solid var(--ember); outline-offset: 3px; }

.sr {
  position: absolute; width: 1px; height: 1px; overflow: hidden;
  clip: rect(0 0 0 0); white-space: nowrap;
}

.skip {
  position: fixed; top: 8px; left: 8px; z-index: 300;
  padding: 10px 14px; background: var(--paper); color: var(--ink);
  font-size: 14px; text-decoration: none;
  transform: translateY(-150%);
}
.skip:focus { transform: none; }

/* sayfa boyunca ince dikey kılavuz çizgileri */
.guides {
  position: fixed;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gutter);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}
.guides span { border-left: 1px solid rgba(242, 240, 235, .045); }
.guides span:last-child { border-right: 1px solid rgba(242, 240, 235, .045); }

main, .site-footer { position: relative; z-index: 1; }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--soft);
}
.eyebrow::before {
  content: "";
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--ember);
}

/* ---------- logo ---------- */
.wordmark {
  display: inline-flex;
  flex-direction: column;
  font-family: var(--display);
  font-weight: 900;
  font-stretch: 75%;
  --lh: .82;
  line-height: var(--lh);
  text-transform: uppercase;
}
/* Logodaki İ: noktasız I + turuncu daire; konum satır aralığından (--lh) hesaplanır */
.i { position: relative; display: inline-block; }
.i::after {
  content: "";
  position: absolute;
  left: 50%;
  top: calc(var(--lh, .9) * .5em - .621em);
  width: .2em; height: .2em;
  margin-left: -.1em;
  border-radius: 50%;
  background: var(--dot, var(--ember));
}

/* ---------- butonlar ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: .55em;
  height: 52px;
  padding: 0 24px;
  border: 1px solid transparent;
  border-radius: 999px;
  font-family: var(--sans);
  font-weight: 600;
  font-size: 15px;
  line-height: 1;
  text-decoration: none;
  white-space: nowrap;
  cursor: pointer;
  transition: background-color .25s, color .25s, border-color .25s;
}
.btn span { transition: transform .25s var(--ease); }
.btn:hover span { transform: translateX(3px); }
.btn--sm { height: 40px; padding: 0 18px; font-size: 14px; }
.btn--lg { height: 60px; padding: 0 30px; font-size: 17px; }
.btn--ember { background: var(--ember); color: var(--ink); }
.btn--ember:hover { background: var(--paper); }
.btn--paper { background: var(--paper); color: var(--ink); }
.btn--paper:hover { background: var(--ember); }
.btn--ghost { border-color: rgba(242, 240, 235, .45); color: var(--paper); }
.btn--ghost:hover { background: var(--paper); border-color: var(--paper); color: var(--ink); }

/* yuvarlak çerçeveli buton */
.circle-btn {
  flex: none;
  display: grid;
  place-items: center;
  width: 128px; height: 128px;
  border: 1px solid rgba(239, 83, 35, .55);
  border-radius: 50%;
  font-size: 15px;
  font-weight: 600;
  line-height: 1.25;
  text-align: center;
  text-decoration: none;
  transition: background-color .35s var(--ease), color .35s, border-color .35s, transform .35s var(--ease);
}
.circle-btn:hover { background: var(--ember); border-color: var(--ember); color: var(--ink); transform: scale(1.05); }

/* ---------- header ---------- */
.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 100;
  height: var(--header-h);
  display: flex;
  align-items: center;
  gap: clamp(20px, 3vw, 48px);
  padding: 0 var(--gutter);
  color: var(--paper);
  border-bottom: 1px solid transparent;
  transition: background-color .5s ease, border-color .5s ease;
}
.site-header.is-scrolled {
  background: rgba(22, 23, 27, .82);
  border-bottom-color: var(--rule);
  -webkit-backdrop-filter: blur(14px);
  backdrop-filter: blur(14px);
}

.brand { display: inline-flex; padding-top: 5px; text-decoration: none; }
.brand .wordmark { font-size: 22px; }

.nav { display: flex; gap: clamp(20px, 2.6vw, 40px); margin-left: auto; }
.nav a {
  position: relative;
  font-size: 15px;
  font-weight: 500;
  text-decoration: none;
  padding: 6px 0;
}
.nav a::after {
  content: "";
  position: absolute; left: 0; right: 0; bottom: 0;
  height: 2px; background: var(--ember);
  transform: scaleX(0); transform-origin: left;
  transition: transform .3s var(--ease);
}
.nav a:hover::after { transform: scaleX(1); }

.menu-toggle {
  display: none;
  margin-left: auto;
  appearance: none;
  background: none;
  border: 1px solid rgba(242, 240, 235, .5);
  border-radius: 999px;
  padding: 8px 16px;
  color: var(--paper);
  font-family: var(--sans);
  font-size: 14px;
  font-weight: 600;
  cursor: pointer;
}

.mobile-menu {
  position: fixed;
  inset: var(--header-h) 0 0;
  z-index: 99;
  display: flex;
  flex-direction: column;
  gap: 32px;
  padding: 16px var(--gutter) 32px;
  background: var(--ink);
  overflow-y: auto;
}
.mobile-menu[hidden] { display: none; }
.mobile-menu nav { display: flex; flex-direction: column; }
.mobile-menu nav a {
  padding: 14px 0;
  border-bottom: 1px solid var(--rule);
  font-family: var(--display);
  font-weight: 800;
  font-stretch: 75%;
  font-size: 46px;
  line-height: 1.05;
  text-decoration: none;
}
.mobile-menu .btn { align-self: flex-start; }

/* ---------- sahne: DEMİR harflerinin içinde akan video (sabit arka plan) ---------- */
:root { --word: clamp(96px, min(31vw, 58vh), 520px); }

.stage {
  position: fixed;
  inset: 0;
  z-index: 0;
  overflow: hidden;
  isolation: isolate;
  pointer-events: none;
  background: var(--ink);
  animation: stage-in 1s ease both;
}
.stage-video {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
}
/* videonun zeminden koyu tonlarını zemine çeker; perdenin dışında iz kalmaz */
.stage-lift {
  position: absolute; inset: 0;
  background: var(--ink);
  mix-blend-mode: lighten;
}
/* Perde ve kenar katmanı ekrandan büyüktür: harfler küçülürken kenarlarda boşluk açılmaz.
   Ölçek ve büyüme noktası (İ'nin gövdesi) main.js'ten gelir. */
.stage-mask, .stage-outline {
  position: absolute;
  inset: -60%;
  display: grid;
  place-items: center;
}
.stage-mask {
  background: var(--ink);
  color: #fff;
  mix-blend-mode: darken;   /* beyaz harflerde video görünür, zeminde koyu perde kalır */
}
.stage-mask .i::after { display: none; }
.stage-outline {
  color: transparent;
  -webkit-text-stroke: 1.5px rgba(242, 240, 235, .55);   /* içi boş harf kenarı */
}
.stage-word {
  font-family: var(--display);
  font-weight: 900;
  font-stretch: 75%;
  text-transform: uppercase;
  --lh: .8;
  line-height: var(--lh);
  font-size: var(--word);
  letter-spacing: -.005em;
  white-space: nowrap;
}
/* video tam ekranken üst ve alt yazılar okunsun */
.stage-shade {
  position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(22, 23, 27, .5) 0%, rgba(22, 23, 27, 0) 24%, rgba(22, 23, 27, 0) 55%, rgba(22, 23, 27, .85) 100%);
}
@keyframes stage-in { from { opacity: 0; } }

/* ---------- hero: kaydırma alanı (100vh görünüm + 120vh dönüşüm) ---------- */
.hero { position: relative; height: 220vh; height: 220svh; }
.hero-sticky {
  position: sticky;
  top: 0;
  height: 100vh;
  height: 100svh;
  min-height: 560px;
}

.scroll-cue, .hero-tag {
  position: absolute;
  left: 50%;
  top: calc(50% + var(--word) * .42 + 18px);
  transform: translateX(-50%);
  font-family: var(--mono);
  text-transform: uppercase;
  text-align: center;
}
.scroll-cue {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 12px;
  font-size: 11px;
  letter-spacing: .2em;
  color: rgba(242, 240, 235, .85);
}
.scroll-cue span {
  position: relative;
  width: 1px; height: 46px;
  overflow: hidden;
  background: rgba(242, 240, 235, .25);
}
.scroll-cue span::after {
  content: "";
  position: absolute;
  left: 0; top: 0;
  width: 1px; height: 18px;
  background: var(--ember);
  animation: cue 1.8s ease-in-out infinite;
}
@keyframes cue { from { transform: translateY(-18px); } to { transform: translateY(46px); } }

.hero-tag {
  width: min(90vw, 760px);
  font-size: clamp(11px, .95vw, 13px);
  letter-spacing: .16em;
  color: rgba(242, 240, 235, .85);
  opacity: 0;   /* harfler oluşunca main.js açar */
}

.hero-bottom {
  position: absolute;
  left: 0; right: 0; bottom: 0;
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gutter) clamp(24px, 3.4vw, 44px);
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  flex-wrap: wrap;
  gap: 20px 40px;
  animation: fade-up .9s var(--ease) .4s both;
}
.hero-lead {
  max-width: 42ch;
  font-size: clamp(16px, 1.3vw, 19px);
  line-height: 1.45;
  color: rgba(242, 240, 235, .9);
}
.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 10px; }

.video-toggle {
  appearance: none;
  background: none;
  border: 0;
  padding: 8px 4px;
  color: rgba(242, 240, 235, .75);
  font-family: var(--mono);
  font-size: 12px;
  text-decoration: underline;
  text-underline-offset: 3px;
  cursor: pointer;
}
.video-toggle:hover { color: var(--paper); }

@keyframes fade-up { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }

/* ---------- ortak bölüm iskeleti ---------- */
.section {
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(56px, 6vw, 96px) var(--gutter) 0;
}

.sec-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  flex-wrap: wrap;
  gap: 24px 48px;
  margin-bottom: clamp(28px, 3.4vw, 48px);
}
.h2, .svc-title, .contact-title {
  font-family: var(--display);
  font-weight: 800;
  font-stretch: 75%;
  line-height: 1;
  letter-spacing: -.01em;
}
.h2 { margin-top: 16px; font-size: clamp(44px, 5.6vw, 88px); }
.sec-desc, .sec-note { max-width: 46ch; color: var(--soft); }
.sec-note { margin-bottom: 20px; font-size: 15px; }

/* ---------- hizmetler ---------- */
/* Işıklar bölüm sınırlarını aşar (overflow kırpılmaz), böylece geçişler akar. */
.svc { position: relative; isolation: isolate; padding: clamp(48px, 5vw, 80px) var(--gutter); }
.svc::before {                 /* maketin arkasında turuncu ışık */
  content: "";
  position: absolute;
  z-index: -1;
  top: 50%; right: -12%;
  width: min(78vw, 980px);
  aspect-ratio: 1;
  border-radius: 50%;
  background: radial-gradient(closest-side, var(--glow-ember), transparent);
  transform: translateY(-50%);
  pointer-events: none;
}
.svc--flip::before { right: auto; left: -12%; }
.svc:nth-of-type(3)::before, .svc:nth-of-type(5)::before {
  background: radial-gradient(closest-side, var(--glow-steel), transparent);
}

.svc-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr);
  gap: clamp(40px, 6vw, 104px);
  align-items: center;
}
.svc--flip .svc-text { order: 2; }

.svc-label {
  display: flex;
  justify-content: space-between;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--rule-strong);
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--soft);
}
.svc-label span { color: var(--paper); }
.svc-title { margin-top: clamp(24px, 3vw, 40px); font-size: clamp(48px, 6vw, 96px); }
.svc-desc {
  max-width: 40ch;
  margin-top: 22px;
  font-size: clamp(17px, 1.35vw, 20px);
  line-height: 1.5;
  color: rgba(242, 240, 235, .86);
}
.svc-list { margin-top: 28px; border-top: 1px solid var(--rule); }
.svc-list li {
  display: flex;
  align-items: center;
  gap: 12px;
  padding: 12px 0;
  border-bottom: 1px solid var(--rule);
  font-weight: 500;
}
.svc-list li::before {
  content: "";
  flex: none;
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--ember);
}

.svc-visual {
  position: relative;
  display: grid;
  place-items: center;
  min-height: clamp(380px, 38vw, 540px);
  padding: 24px 0;
}

/* maket ortak */
.mock {
  position: relative;
  background: var(--card);
  color: var(--ink);
  border-radius: 18px;
  box-shadow: var(--shadow);
}
.avatar {
  position: relative;
  flex: none;
  width: 40px; height: 40px;
  border-radius: 50%;
  background: var(--ink);
}
.avatar::before {           /* logo İ'sinden monogram */
  content: "";
  position: absolute;
  left: 50%; top: 44%;
  width: 7px; height: 13px;
  margin-left: -3.5px;
  background: var(--paper);
}
.avatar::after {
  content: "";
  position: absolute;
  left: 50%; top: 22%;
  width: 8px; height: 8px;
  margin-left: -4px;
  border-radius: 50%;
  background: var(--ember);
}
.mp-name { display: block; font-weight: 700; font-size: 15px; line-height: 1.3; }

.sticker {
  position: absolute;
  z-index: 2;
  padding: 11px 18px;
  border-radius: 999px;
  font-weight: 700;
  font-size: 15px;
  line-height: 1;
  white-space: nowrap;
  box-shadow: 0 14px 28px -12px rgba(0, 0, 0, .6);
}
.sticker--ink { background: var(--ink-3); color: var(--paper); box-shadow: 0 14px 28px -12px rgba(0, 0, 0, .6), inset 0 0 0 1px var(--rule-strong); }
.sticker--ember { background: var(--ember); color: var(--ink); }
.sticker--paper { background: var(--paper); color: var(--ink); }
.s-1 { top: 7%; left: 0; transform: rotate(-7deg); }
.s-2 { bottom: 9%; right: 0; transform: rotate(5deg); }
.s-3 { top: 9%; left: 2%; transform: rotate(-6deg); }
.s-4 { top: 46%; right: 0; transform: rotate(5deg); }
.s-5 { bottom: 20%; right: 2%; transform: rotate(-4deg); }
.s-6 { bottom: 21%; right: 0; transform: rotate(-5deg); }

/* 01 · profil ızgarası */
.mock-profile { width: min(100%, 420px); padding: 18px; transform: rotate(-2deg); }
.mp-head { display: flex; align-items: center; gap: 12px; margin-bottom: 14px; }
.mp-head > span:nth-child(2) { flex: 1; min-width: 0; }
.mp-bio { display: block; font-size: 13px; color: var(--muted); }
.mp-follow {
  padding: 8px 14px;
  border-radius: 8px;
  background: var(--ink);
  color: var(--paper);
  font-size: 13px;
  font-weight: 600;
}
.mp-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 3px;
  border-radius: 8px;
  overflow: hidden;
}
.mp-cell { position: relative; aspect-ratio: 4 / 5; background: var(--bone); }
.mp-cell img { width: 100%; height: 100%; object-fit: cover; }
.mp-cell.is-reel::after {     /* oynat işareti */
  content: "";
  position: absolute;
  top: 8px; right: 8px;
  border-left: 10px solid #fff;
  border-top: 6px solid transparent;
  border-bottom: 6px solid transparent;
  filter: drop-shadow(0 1px 2px rgba(0, 0, 0, .5));
}

/* 02 · sponsorlu gönderi */
.mock-ad { width: min(100%, 360px); overflow: hidden; transform: rotate(2deg); }
.ad-head { display: flex; align-items: center; gap: 10px; padding: 12px 14px; }
.ad-head > span:nth-child(2) { flex: 1; }
.ad-sp { display: block; font-size: 12px; color: var(--muted); }
.ad-more { color: var(--muted); letter-spacing: .1em; }
.ad-media { aspect-ratio: 4 / 5; overflow: hidden; background: var(--bone); }
.ad-media img { width: 100%; height: 100%; object-fit: cover; }
.ad-cta {
  display: flex;
  justify-content: space-between;
  padding: 13px 14px;
  background: var(--bone);
  font-weight: 600;
  font-size: 14px;
}
.ad-caption { padding: 12px 14px 16px; font-size: 14px; line-height: 1.45; }

/* 03 · arama sonucu */
.mock-search { width: min(100%, 540px); display: grid; gap: 14px; }
.ms-bar {
  display: flex;
  align-items: center;
  gap: 12px;
  height: 58px;
  padding: 0 22px;
  border-radius: 999px;
  background: var(--card);
  color: var(--ink);
  font-size: 17px;
  box-shadow: var(--shadow);
}
.ms-icon {
  position: relative;
  flex: none;
  width: 16px; height: 16px;
  border: 2px solid var(--muted);
  border-radius: 50%;
}
.ms-icon::after {
  content: "";
  position: absolute;
  right: -6px; bottom: -5px;
  width: 7px; height: 2px;
  background: var(--muted);
  transform: rotate(45deg);
}
.ms-query { white-space: nowrap; overflow: hidden; }
.ms-caret {
  flex: none;
  width: 2px; height: 22px;
  margin-left: -10px;
  background: var(--ember);
  animation: blink 1s steps(1) infinite;
}
.ms-result, .ms-map {
  background: var(--ink-3);
  color: var(--paper);
  border: 1px solid var(--rule-strong);
  border-radius: 18px;
  box-shadow: var(--shadow);
}
.ms-result { padding: 20px 22px 22px; transition: opacity .3s; }
.ms-result.is-swapping { opacity: 0; }
.ms-sp { font-weight: 700; font-size: 13px; }
.ms-url { display: flex; align-items: center; gap: 8px; margin: 8px 0 6px; font-size: 14px; color: var(--soft); }
.ms-fav { position: relative; width: 22px; height: 22px; border-radius: 50%; background: var(--paper); }
.ms-fav::after {
  content: "";
  position: absolute;
  left: 50%; top: 50%;
  width: 8px; height: 8px;
  margin: -4px 0 0 -4px;
  border-radius: 50%;
  background: var(--ember);
}
.ms-title {
  font-size: clamp(18px, 1.6vw, 22px);
  font-weight: 600;
  line-height: 1.3;
  text-decoration: underline;
  text-decoration-color: var(--ember);
  text-decoration-thickness: 2px;
  text-underline-offset: 5px;
}
.ms-desc { margin-top: 8px; font-size: 15px; line-height: 1.5; color: var(--soft); }
.ms-links { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 14px; }
.ms-links span {
  padding: 6px 12px;
  border: 1px solid var(--rule-strong);
  border-radius: 999px;
  font-size: 13px;
}
.ms-map { display: flex; align-items: center; gap: 14px; padding: 12px; }
.ms-map > span:nth-child(2) { flex: 1; }
.ms-mapimg {
  position: relative;
  flex: none;
  width: 96px; height: 68px;
  border-radius: 10px;
  background-color: #2E3037;
  background-image:
    linear-gradient(115deg, transparent 46%, rgba(242, 240, 235, .22) 46%, rgba(242, 240, 235, .22) 52%, transparent 52%),
    linear-gradient(90deg, rgba(242, 240, 235, .07) 1px, transparent 1px),
    linear-gradient(rgba(242, 240, 235, .07) 1px, transparent 1px);
  background-size: 100% 100%, 14px 14px, 14px 14px;
}
.ms-pin {
  position: absolute;
  left: 52%; top: 40%;
  width: 14px; height: 14px;
  margin: -7px 0 0 -7px;
  border-radius: 50%;
  background: var(--ember);
  box-shadow: 0 0 0 5px rgba(239, 83, 35, .3);
}
.ms-name { display: block; font-weight: 700; font-size: 15px; }
.ms-meta { display: block; font-size: 13px; color: var(--soft); }
.ms-btn {
  padding: 9px 14px;
  border-radius: 999px;
  background: var(--ember);
  color: var(--ink);
  font-size: 13px;
  font-weight: 600;
  white-space: nowrap;
}

/* 04 · marka kiti */
.mock-brand { width: min(100%, 500px); padding: 18px; display: grid; gap: 10px; transform: rotate(-1.5deg); }
.mb-tiles { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; }
.mb-tile {
  aspect-ratio: 1;
  border-radius: 10px;
  display: grid;
  place-items: center;
}
.mb-tile .wordmark { font-size: clamp(18px, 2vw, 28px); }
.mb-paper { background: var(--paper); color: var(--ink); box-shadow: inset 0 0 0 1px var(--line); }
.mb-ink { background: var(--ink); color: var(--paper); }
.mb-ember { background: var(--ember); color: var(--ink); --dot: var(--paper); }
.mb-row { display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(0, 1fr); gap: 8px; }
.mb-swatches { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 6px; }
.sw {
  display: flex;
  align-items: flex-end;
  aspect-ratio: 3 / 4;
  padding: 6px;
  border-radius: 8px;
  font-family: var(--mono);
  font-size: 9px;
  box-shadow: inset 0 0 0 1px var(--line);
}
.mb-type { display: grid; align-content: space-between; padding: 12px; border-radius: 10px; background: var(--bone); }
.mb-aa { font-family: var(--display); font-weight: 900; font-stretch: 75%; font-size: 52px; line-height: .9; }
.mb-font { font-size: 12px; line-height: 1.35; color: var(--muted); }
.mb-note { font-family: var(--mono); font-size: 11px; color: var(--muted); }

/* ---------- vitrin: işler + kareler + markalar ---------- */
.showcase { position: relative; isolation: isolate; padding-bottom: 8px; }
.showcase::before {
  content: "";
  position: absolute;
  z-index: -1;
  top: 0; left: -20%;
  width: min(90vw, 1100px);
  aspect-ratio: 1;
  border-radius: 50%;
  background: radial-gradient(closest-side, var(--glow-steel), transparent);
  pointer-events: none;
}

/* iş kartları: iki sütun, sağ sütun kademeli; ortada ince çizgi */
.work-grid {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  column-gap: clamp(32px, 5vw, 88px);
  row-gap: clamp(24px, 3vw, 48px);
  align-items: start;
}
.work-grid::before {
  content: "";
  position: absolute;
  top: 0; bottom: 0; left: 50%;
  width: 1px;
  background: linear-gradient(180deg, var(--rule-strong), var(--rule) 70%, transparent);
}
.work-grid::after {
  content: "";
  position: absolute;
  top: 0; left: 50%;
  width: 9px; height: 9px;
  margin-left: -4px;
  border-radius: 50%;
  background: var(--ember);
  box-shadow: 0 0 0 6px rgba(239, 83, 35, .18);
}
.work-card {
  position: relative;
  display: block;
  aspect-ratio: 16 / 10;
  overflow: hidden;
  border-radius: var(--r);
  background: var(--ink-2);
  color: var(--paper);
  text-decoration: none;
  isolation: isolate;
}
.work-card--tall { grid-row: span 2; aspect-ratio: 4 / 5; }
.work-card:nth-child(2) { margin-top: clamp(48px, 7vw, 110px); }
.work-card video {
  position: absolute; inset: 0;
  z-index: -2;
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform 1.2s var(--ease), filter .7s ease;
}
@media (hover: hover) {
  .work-card video { filter: saturate(.35) brightness(.78); }
  .work-card:hover video,
  .work-card:focus-visible video { filter: none; }
}
.work-card::after {
  content: "";
  position: absolute; inset: 0;
  z-index: -1;
  background: linear-gradient(0deg, rgba(22, 23, 27, .88) 0%, rgba(22, 23, 27, .2) 45%, rgba(22, 23, 27, 0) 65%);
}
.work-card:hover video { transform: scale(1.03); }
.wc-info {
  position: absolute;
  left: 0; right: 0; bottom: 0;
  display: grid;
  gap: 6px;
  padding: clamp(18px, 2vw, 28px);
}
.wc-no { font-family: var(--mono); font-size: 12px; color: rgba(242, 240, 235, .7); }
.wc-title {
  font-family: var(--display);
  font-weight: 800;
  font-stretch: 75%;
  font-size: clamp(26px, 2.6vw, 40px);
  line-height: 1;
}
.wc-sub { max-width: 52ch; font-size: 15px; line-height: 1.45; color: rgba(242, 240, 235, .82); }
.wc-cta {
  position: absolute;
  top: 16px; right: 16px;
  padding: 7px 13px;
  border-radius: 999px;
  background: var(--ember);
  color: var(--ink);
  font-size: 13px;
  font-weight: 600;
  opacity: 0;
  transform: translateY(-4px);
  transition: opacity .25s, transform .25s;
}
.work-card:hover .wc-cta,
.work-card:focus-visible .wc-cta { opacity: 1; transform: none; }

/* 8 sütunlu ızgara: dikey kare 1, yatay kare 2 sütun kaplar → satırlar tam dolar */
.gallery {
  display: grid;
  grid-template-columns: repeat(8, minmax(0, 1fr));
  gap: var(--gap);
}
.g-item {
  position: relative;
  display: block;
  min-width: 0;
  padding: 0;
  border: 0;
  border-radius: 3px;
  overflow: hidden;
  background: var(--ink-2);
  cursor: zoom-in;
}
.g-v { aspect-ratio: 9 / 16; }
.g-h { grid-column: span 2; aspect-ratio: 16 / 9; }
.g-item[hidden] { display: none; }
.g-item img {
  width: 100%; height: 100%;
  object-fit: cover;
}

/* markalar */
.brands {
  max-width: var(--max);
  margin: clamp(56px, 6vw, 96px) auto 0;
  padding: 28px var(--gutter);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 16px 48px;
}
.brands ul { display: flex; flex-wrap: wrap; gap: 8px 0; }
.brands li { display: flex; align-items: center; }
.brands li + li::before {
  content: "";
  width: 4px; height: 4px;
  margin: 0 18px;
  border-radius: 50%;
  background: var(--ember);
}
.brands a {
  font-family: var(--display);
  font-weight: 700;
  font-stretch: 87.5%;
  font-size: clamp(16px, 1.3vw, 19px);
  text-decoration: none;
  color: rgba(242, 240, 235, .85);
  transition: color .2s;
}
.brands a:hover { color: var(--ember); }

/* ---------- süreç: zaman çizgisi ---------- */
#surec { position: relative; isolation: isolate; padding-bottom: clamp(56px, 6vw, 96px); }
#surec::before {
  content: "";
  position: absolute;
  z-index: -1;
  top: 30%; right: -15%;
  width: min(80vw, 900px);
  aspect-ratio: 1;
  border-radius: 50%;
  background: radial-gradient(closest-side, var(--glow-ember), transparent);
  pointer-events: none;
}
.steps {
  position: relative;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(20px, 2.4vw, 40px);
  padding-top: 44px;
}
.steps::before {
  content: "";
  position: absolute;
  top: 7px; left: 0; right: 0;
  height: 1px;
  background: linear-gradient(90deg, var(--ember), var(--rule-strong) 45%, var(--rule) 90%, transparent);
}
.step { position: relative; }
.step::before {
  content: "";
  position: absolute;
  top: -44px; left: 0;
  width: 15px; height: 15px;
  border-radius: 50%;
  background: var(--ink);
  border: 2px solid var(--ember);
}
.step:first-child::before { background: var(--ember); }
.step-no {
  display: block;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .1em;
  color: var(--ember);
}
.step h3 {
  margin: 10px 0 8px;
  font-family: var(--display);
  font-weight: 800;
  font-stretch: 87.5%;
  font-size: clamp(22px, 2vw, 28px);
  line-height: 1.15;
}
.step p { color: var(--soft); }

/* ---------- iletişim ---------- */
.contact { position: relative; isolation: isolate; }
.contact::before {             /* başlığın arkasında büyük turuncu ışık */
  content: "";
  position: absolute;
  z-index: -1;
  top: 50%; left: 50%;
  width: min(120vw, 1500px);
  aspect-ratio: 1.6;
  border-radius: 50%;
  background: radial-gradient(closest-side, rgba(239, 83, 35, .26), rgba(239, 83, 35, .08) 55%, transparent);
  transform: translate(-50%, -50%);
  pointer-events: none;
}
.contact-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(56px, 6vw, 96px) var(--gutter) clamp(48px, 5vw, 80px);
}
.contact-title {
  margin-top: 18px;
  font-size: clamp(76px, 13vw, 220px);
  line-height: .92;
}

.brief { margin-top: clamp(32px, 4vw, 56px); }
.brief-q { font-size: clamp(18px, 1.5vw, 22px); font-weight: 600; margin-bottom: 16px; }
.brief-chips { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 28px; }
.pick { position: relative; }
.pick input { position: absolute; inset: 0; margin: 0; opacity: 0; cursor: pointer; }
.pick span {
  display: inline-block;
  padding: 12px 20px;
  border: 1px solid var(--rule-strong);
  border-radius: 999px;
  font-size: 16px;
  font-weight: 600;
  line-height: 1.2;
  transition: background-color .2s, color .2s, border-color .2s;
}
.pick:hover span { border-color: var(--paper); }
.pick input:checked + span { background: var(--ember); border-color: var(--ember); color: var(--ink); }
.pick input:focus-visible + span { outline: 2px solid var(--ember); outline-offset: 3px; }
.brief .btn--ink { background: var(--paper); color: var(--ink); }
.brief .btn--ink:hover { background: var(--ember); }

.contact-list {
  display: grid;
  grid-template-columns: repeat(4, max-content);
  gap: 16px clamp(28px, 4vw, 64px);
  margin-top: clamp(48px, 6vw, 80px);
  padding-top: 24px;
  border-top: 1px solid var(--rule-strong);
  font-size: 16px;
  font-weight: 500;
}
.contact-list dt {
  margin-bottom: 4px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--soft);
}
.contact-list a { text-decoration: none; overflow-wrap: anywhere; }
.wa-icon { width: 1.15em; height: 1.15em; flex: none; }
.btn .wa-icon { margin-right: -.1em; }
.cl-wa a { display: inline-flex; align-items: center; gap: 10px; font-size: 20px; font-weight: 700; }
.wa-badge {
  display: grid;
  place-items: center;
  width: 38px; height: 38px;
  border-radius: 50%;
  background: #25D366;     /* WhatsApp yeşili */
  color: #fff;
  transition: transform .3s var(--ease);
}
.wa-badge .wa-icon { width: 21px; height: 21px; }
.cl-wa a:hover { color: var(--paper); }
.cl-wa a:hover .wa-badge { transform: scale(1.1); }
.contact-list a:hover { color: var(--ember); }

/* ---------- footer ---------- */
.site-footer {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gutter);
  font-size: 14px;
}
.footer-top {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 32px;
  padding: 40px 0;
  border-top: 1px solid var(--rule);
}
.footer-top .wordmark { font-size: 30px; padding-top: 6px; }
.footer-top p { justify-self: end; max-width: 34ch; color: var(--soft); text-align: right; }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 10px 24px;
  padding: 20px 0 28px;
  border-top: 1px solid var(--rule);
  color: var(--soft);
}
.footer-bottom a { text-decoration: none; color: var(--paper); }
.footer-bottom a:hover { color: var(--ember); }

/* ---------- kare görüntüleyici ---------- */
.lightbox {
  width: 100vw; height: 100vh;
  max-width: none; max-height: none;
  margin: 0;
  padding: 0;
  border: 0;
  background: rgba(12, 12, 14, .97);
  color: var(--paper);
}
.lightbox[open] { display: grid; place-items: center; }
.lightbox::backdrop { background: transparent; }
.lightbox figure { display: grid; gap: 14px; justify-items: center; padding: 64px 80px; }
.lightbox img {
  max-width: min(90vw, 1600px);
  max-height: calc(100vh - 170px);
  width: auto; height: auto;
  object-fit: contain;
  border-radius: 3px;
}
.lb-cap { font-size: 14px; color: var(--soft); text-align: center; }
.lb-btn {
  position: absolute;
  appearance: none;
  background: rgba(22, 23, 27, .7);
  border: 1px solid var(--rule-strong);
  border-radius: 999px;
  color: var(--paper);
  font-family: var(--sans);
  font-size: 14px;
  cursor: pointer;
}
.lb-btn:hover { border-color: var(--paper); }
.lb-close { top: 18px; right: 18px; padding: 9px 16px; }
.lb-prev, .lb-next { top: 50%; width: 48px; height: 48px; margin-top: -24px; font-size: 18px; }
.lb-prev { left: 18px; }
.lb-next { right: 18px; }

/* ---------- yumuşak beliriş ---------- */
.js .reveal {
  opacity: 0;
  transform: translateY(32px);
  transition: opacity 1.1s var(--ease), transform 1.1s var(--ease);
}
.js .reveal.is-in { opacity: 1; transform: none; }
.svc-visual.reveal { transition-delay: .15s; }

/* ---------- fotoğraflarda hareket ----------
   1) Galeri: güçlü yakınlaşma/kayma (Ken Burns), iki farklı yön, farklı hızlar.
   2) Kaydırınca parallax: main.js her kareye --py verir; fotoğraf çerçevesinden farklı hızda kayar.
   3) Galeriye girişte kareler sırayla aşağıdan süzülür.
   "scale"/"translate" ile "transform" ayrı özellikler olduğundan birbirini ezmez. */
.g-item img {
  scale: 1.22;
  transform: translate3d(0, var(--py, 0px), 0);
  animation: kb-a 8s ease-in-out infinite alternate;
  transition: filter .4s;
}
.g-item:nth-child(even) img { animation-name: kb-b; }
.g-item:nth-child(3n) img { animation-duration: 10s; animation-delay: -5s; }
.g-item:nth-child(3n+1) img { animation-duration: 7s; animation-delay: -2s; }
.g-item:nth-child(4n+2) img { animation-direction: alternate-reverse; }
.g-item:hover img { filter: brightness(1.12); }

@keyframes kb-a {
  from { scale: 1.18; translate: -4% -3%; }
  to   { scale: 1.34; translate: 4% 3%; }
}
@keyframes kb-b {
  from { scale: 1.32; translate: 4% -3%; }
  to   { scale: 1.18; translate: -4% 3%; }
}

/* galeriye girişte kareler sırayla belirir */
.js .gallery.reveal { opacity: 1; transform: none; }
.js .gallery .g-item {
  opacity: 0;
  transform: translateY(48px) scale(.92);
  transition: opacity .9s var(--ease), transform .9s var(--ease);
  transition-delay: calc(var(--i, 0) * 45ms);
}
.js .gallery.is-in .g-item { opacity: 1; transform: none; }

/* maketlerdeki fotoğraflar ve iş kartı kapakları */
.mp-cell img, .ad-media img { animation: kb-a 7s ease-in-out infinite alternate; }
.mp-cell:nth-child(even) img { animation-name: kb-b; animation-duration: 8.5s; }
.work-card video { animation: kb-soft 12s ease-in-out infinite alternate; }
.work-card:nth-child(2) video { animation-direction: alternate-reverse; }
@keyframes kb-soft {
  from { scale: 1.02; translate: -1.5% 0; }
  to   { scale: 1.14; translate: 1.5% -1.5%; }
}

/* maketler ve etiketler süzülür */
.mock, .mock-search { animation: float 6s ease-in-out infinite; }
.svc--flip .mock { animation-delay: -3s; }
.sticker { animation: float-tilt 4.5s ease-in-out infinite; }
.sticker:nth-of-type(odd) { animation-delay: -2.2s; }

@keyframes float {
  0%, 100% { translate: 0 0; }
  50%      { translate: 0 -18px; }
}
@keyframes float-tilt {
  0%, 100% { translate: 0 0; rotate: 0deg; }
  50%      { translate: 0 -14px; rotate: 3deg; }
}

/* ---------- animasyonlar ---------- */
@keyframes blink { 50% { opacity: 0; } }

/* ---------- duyarlı ---------- */
@media (hover: none) {
  .wc-cta { opacity: 1; transform: none; }
}

@media (max-width: 1000px) {
  .svc-inner { grid-template-columns: minmax(0, 1fr); }
  .svc--flip .svc-text { order: 0; }
  .svc-visual { min-height: 0; padding: 32px 0 8px; }
  .steps { grid-template-columns: 1fr 1fr; row-gap: 48px; }
  .steps::before { display: none; }
  .step { padding-top: 28px; border-top: 1px solid var(--rule); }
  .step::before { top: -8px; }
  .guides { grid-template-columns: repeat(2, 1fr); }
  .guides span:nth-child(3) { display: none; }
}

@media (max-width: 760px) {
  :root { --header-h: 62px; }
  body { font-size: 16px; }

  .nav, .header-cta { display: none; }
  .menu-toggle { display: inline-block; }
  .brand .wordmark { font-size: 20px; }

  .hero-lead { font-size: 15px; }

  .sticker { font-size: 13px; padding: 9px 14px; }
  .s-1, .s-3 { top: 0; }
  .s-5 { display: none; }
  .mock-brand { padding: 12px; }
  .mb-tile .wordmark { font-size: 15px; }
  .mb-row { grid-template-columns: minmax(0, 1fr); }
  .mb-type { grid-template-columns: auto 1fr; align-items: center; gap: 12px; }
  .mb-aa { font-size: 40px; }
  .sw { font-size: 8px; padding: 4px; }

  .circle-btn { width: 104px; height: 104px; font-size: 14px; }

  .work-grid { grid-template-columns: 1fr; }
  .work-grid::before, .work-grid::after { display: none; }
  .work-card { aspect-ratio: 4 / 3; }
  .work-card--tall { grid-row: auto; aspect-ratio: 4 / 5; }
  .work-card:nth-child(2) { margin-top: 0; }

  .gallery { grid-template-columns: repeat(4, minmax(0, 1fr)); }  /* 4 dikey ya da 2 yatay */

  .brands { flex-direction: column; align-items: flex-start; }
  .brands ul { flex-direction: column; gap: 6px; }
  .brands li + li::before { display: none; }

  .steps { grid-template-columns: 1fr; }

  .contact-list { grid-template-columns: 1fr; }

  .footer-top { grid-template-columns: 1fr auto; }
  .footer-top p { grid-column: 1 / -1; justify-self: start; text-align: left; }
  .footer-bottom { flex-direction: column; }

  .guides { display: none; }

  .lightbox figure { padding: 64px 12px 88px; }
  .lb-prev, .lb-next { top: auto; bottom: 18px; margin-top: 0; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
}